1 year ago
Lots of brands wonder what to do with Facebook… this success-story from SAS proves the point that great ideas are often very simple - and that Facebook doesn’t actually like users who get *too* much Fan-page love!
(Source: rohagan)
via creativeinspiration
2 years ago
Brand marketing by location - a new way to engage
As more people start to use phones that tell them - and other people - where they are, internet start-ups and marketeers are scrambling to find a way to use this information for something other than a walking-speed SatNav. (As are enterprising burglers.)
While newer arrivals like Blippy are trying to turn the simple act of buying stuff into content for a social network, it’s companies like FourSquare who have gained greatest traction, simply by turning geo-location into a kind of treasure hunt: Their users “tag” each location they visit when socialising, and gain points depending on the venues they visit. FourSquare then shares this data with business owners to help them understand who their (geo-tagging) customers are. Although they are sometimes described as “the next Twitter”, FourSquare hasn’t yet reached the kind of mass-market audience that would make them a compelling choice for punters and advertisers alike.
However, some brands are beginning to see the potential for reaching the early-adopters who regularly share their location. Jimmy Choo is currently running a promotion in London using FourSquare: They tag the location of a pair of their shoes, and then it’s a simple case of finders, keepers. (The promotion also has a presence on Twitter and Facebook.)
In markets like New York, the growing number of geo-tagging consumers has led to matching growth in the number of location-based marketing campaigns. Brands like Starbucks (sample listing) are offering incentives, coupons and loyalty-based rewards to consumers who pass near their stores - while Pepsi has created it’s own iPhone app with similar intent.
What could Irish brands do to tap this potential? While the number of smartphone users is undoubtedly smaller, our compact geography must create great potential for this idea. How could your brand engage with passing trade?
2 years ago
Creativity in Changing Times «
Our tips on how branding & design can help businesses during the recession. We originally published this at the peak of last autumn’s mayhem - and the advice holds even more value one year on.
2 years ago
Which forms of advertising do consumers trust?
You can download the full report on the ‘09 “trust” survey here, while the comparable ‘07 survey is covered here.
via stepa
