Creativity with Purpose
2 years ago
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Google and Coke partner to turn a 41 year-old jingle into reality

This campaign has been getting a lot of exposure, but it still deserves a mention: Google is “reimagining advertising” with Project Re:Brief - where they rework some classic commercials using all their web 3.0 bells and whistles.

This video shows how they created a mobile app that - literally - lets you buy the world a Coke. (One person at a time, mind you.)

Read more about the campaign here and here.

2 years ago
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Give your brand the “no-logo” test
We missed this great Fast Company article when it was first published earlier this year, but it’s worth a read. Martin Lindstrom asks: Do your communications still convey your brand - even if the logo is removed?
His thesis is that a true brand will still create recognition without the primary identity device, and the examples he cites (Coke, Apple and Guinness) certainly prove the point.
But don’t despair that your marketing budget will never create the recognition of such mega-brands. Yes, part of these companies’ branding success is a self-fulfilling function of their market share: But the primary reason their brands are strong is because they have always followed a brand-led marketing strategy. Every aspect of their customer experience is oriented in their brand values, and they invest wisely in design (across every medium) to deliver this consistently.
Can you say the same about your brand?

Give your brand the “no-logo” test

We missed this great Fast Company article when it was first published earlier this year, but it’s worth a read. Martin Lindstrom asks: Do your communications still convey your brand - even if the logo is removed?

His thesis is that a true brand will still create recognition without the primary identity device, and the examples he cites (Coke, Apple and Guinness) certainly prove the point.

But don’t despair that your marketing budget will never create the recognition of such mega-brands. Yes, part of these companies’ branding success is a self-fulfilling function of their market share: But the primary reason their brands are strong is because they have always followed a brand-led marketing strategy. Every aspect of their customer experience is oriented in their brand values, and they invest wisely in design (across every medium) to deliver this consistently.

Can you say the same about your brand?

3 years ago
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Bringing light where there is no power - using coke bottles, water & bleach

In a great piece of sustainable design, a Philippines charity is installing power-free “lightbulbs” made of empty Coke bottles across the shanty towns of Manilla.

The plastic litre bottles are filled with a mix of water and bleach, then stuck in the tin roof of these off-the-grid homes. They provide the light equivalent of a 60 watt bulb, and last for five years before the water needs replacing.

You can see a video about the idea here. Thanks to Fast Company for the story - we read it first here

4 years ago
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100 Years of Coca Cola bottles: (Left to Right) 1899 - 1900 - 1915 - 1916 - 1957 - 1986

100 Years of Coca Cola bottles: (Left to Right) 1899 - 1900 - 1915 - 1916 - 1957 - 1986

Cite Arrow via rachelmercer
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