3 weeks ago
Salvador Dali - brand designer «
Here’s an interesting story that involves Dali and Chupa Chups. Apparently Salvador Dali created their (still in use) identity - and insisted that it be placed in a particular position on the wrapper. Click through for more details…
Found on the always interesting Wolff Olins Tumblr…
via wolffolinsblog
1 year ago
Procter & Gamble sells Pringles for $2.35 billion - yes, billion
An unlikely marriage of innovative packaging, food engineering and super-consistent branding, Pringles was sold this week to Diamond Foods.
This New York Times article offers a fascinating history of Pringles. When first launched in the late 60s, they were the result of over ten years of R&D by P&G. Since the mid 50s, they had been trying to find a way to leverage their cooking oil expertise and distribution network to create a snack food brand.
Their unique form and packaging of Pringles was due to the constraints created by P&G’s other products: Mainly soaps and oils, their weight and lifespan meant that P&G’s distribution model couldn’t cope with shorter-shelf-life and fragility of traditional crisps.
The P&G employee who eventually solved all these problems was a chemist called Frederic Baur - who engineered a consistently shaped crisp by pressing dehydrated potato flakes into a mould. He also came up with the ubiquitious can as a means of protecting the product in transit.
This functional solution became so much a part of the brand’s success that Frederic Baur asked for his ashes to be interred in a Pringles can when he died in 2008.
There’s an aspiration for us all: Create a brand solution so strong that you’re buried with it!
1 year ago
Creative cartons: Why brand-led disruption delivers at every level
We only occassionally post about another agency’s work… but this beer brand from Landor in Sydney really resonated with our philosophy on maximising a brand’s personality in every possible communication channel.
When we created the Java Republic brand, there was no budget to do anything other than physically get the beans to the coffee houses: So we used every packaging opportunity - including the shipping carton - as a means to explain *why* their coffee was better.
With Lovells Pure Lager, Landor started with a brand personality that was strikingly different, and then expressed that distintiveness by every means possible - including a set of quirky packing-case cartons.
In a category where the consumer’s typical purchase has evolved from the six-pack to the slab, the carton has become increasingly important - and Lovell’s decision to deliberately underplay their otherwise sophisticated visual language gives them real standout in store.
The upside-down bottle is something of an acquired taste - but overall, this is a suite of superb brand communications for a brave and bold client.
1 year ago
Frustration-Free Packaging
Another find from the New York Times: Amazon continues to push suppliers to supply “frustration-free” packaging for their customers.
In the online world of consumer goods, packs don’t have to work as hard to catch attention as they do on a busy shelf - so it’s a natural evolution that products sold through this kind of channel can be shipped in simple, functional packs.
But for the rest of the market, the primary purpose of packaging is not to contain the goods: It’s to sell the products they carry. For certain categories, this can mean a battle with sharp tools to try and actually get at the product when you get them home!
2 years ago
It’s hard to imagine something as simple as the shoebox being completely overhauled. But Puma and Fuseproject have done just that, in a design that will completely transform the brand’s supply chain—saving millions in electricity, fuel, and water.
Read more at: TheDieline.com: Package Design: Puma and Yves Behar’s new green packaging
via chanett
2 years ago
The facts on food packaging & the environment «
Here’s one of the finds we saved while the blog was hibernating: A Freakonomics article on the erroneous belief that less food packaging is better for the environment. Their simple logic - backed up with stats aplenty - is that packaging protects food, makes it last longer, and gives it a greater chance of getting eaten before it spoils. They point out that the real enemy of the environment is not packaging - it’s wasted food:
“Consumers toss out vastly more pounds of food than we do packaging—about six times as much. One study estimates that U.S. consumers throw out about half the food they buy. In Great Britain, the Waste and Resource Action Programme (funny enough, WRAP) claims that the energy saved from not wasting food at home would be the equivalent of removing ‘1 out of every 5 cars off the road.’ The Independent reports that discarding food produces three times the carbon dioxide as discarding food packaging.”
2 years ago
Far Foods Packaging:
Design Graduate project shows prototype packs that highlight air-miles for imported food.
Via @creativereview
2 years ago
A clever, and less-spillage-inclined solution to the stressful task of carrying out multiple cups of coffee. (As a bonus, it also offers acres of branding space.) It’s the steadicam of beverage holders. Love it.
After some coverage from swiss-miss sent a lot of traffic to this post, I felt honour bound to trace the source of the idea: It appears to have been a student project from a Montreal based designer, Homer Mendoza. Here’s his web page, and here’s his professor’s blog post on the idea.
via creativeinspiration
2 years ago
