1 year ago
Amateur Guerrilla Marketing Hits All Live News Programs Last Night
Truly, this is Creativity with Purpose. A business owner from Dublin drove his truck in front of the outside broadcast units of all three national news programs last night.
The angle didn’t suit him on TV3’s 5.30pm news, but his cortege-speed driving (in a continuous loop) worked splendidly on both the 6 and 9 news on RTE. He then got a slot on Ray D’Arcy’s Today FM radio show this morning as a further plug.
Given our emmigration statistics, you would think that his business - shipping personal effects - would be booming, but apparently he’s seen a slump since Ireland’s eastern European migrants returned home in recent years.
What would you do to get your brand on telly - for free?
2 years ago
2009: A year when Ireland’s bestselling book was the (partly-fictional) story of a much-loved brand.
2 years ago
Irish government sells Ireland as an innovation hub
This is part of the campaign currently running in the US from the IDA - the inward investment body the Irish government uses to sell Ireland as a base for international business.
You can see the IDA campaign site here, read a New York Times piece on the campaign here, and see one of the ads (via the NYT site) here.
Thanks to @marklittlenews for the find.
So - what do our international readers think? Does this make you think differently about Ireland? Do you think we can live up to this positioning?
2 years ago
2 years ago
Our new Discover Ireland issue in papers this weekend- offers & ideas for autumn breaks.
2 years ago
Tourism destination brands from around the world- a great set collated by @downwithdesign. Click the pic to see his full post.
2 years ago
The Emly Roar: See just *how* excited the people of Emly were at winning TidyTowns!
