Amateur Guerrilla Marketing Hits All Live News Programs Last Night

Truly, this is Creativity with Purpose. A business owner from Dublin drove his truck in front of the outside broadcast units of all three national news programs last night.

The angle didn’t suit him on TV3’s 5.30pm news, but his cortege-speed driving (in a continuous loop) worked splendidly on both the 6 and 9 news on RTE. He then got a slot on Ray D’Arcy’s Today FM radio show this morning as a further plug.

Given our emmigration statistics, you would think that his business - shipping personal effects - would be booming, but apparently he’s seen a slump since Ireland’s eastern European migrants returned home in recent years.

What would you do to get your brand on telly - for free?