Packs that really light up the shelf…

We’ve often talked about how successful consumer packaging is designed to act as a beacon to over-stimulated consumers from the tiny platform of a supermarket shelf.

Well, if the vision of a company called eCoupled is to be believed, that metaphor may become literal. They’ve created prototype cereal boxes that light up when placed on their proprietary powered shelf.

This company is actually in the business of finding practical applications for their wireless power technology - some of which could be quite useful - but we’re pretty sure that flashing, screeching packs would quickly evolve from appealing to annoying.

Thanks to @movingbrands for the find.

(Source: crave.cnet.co.uk)