Creativity with Purpose
4 months ago
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Beauty is truth…

The (un)reality of retouching is probably well understood by most consumers these days - thanks to mandatory on-screen warnings and campaigns by (slightly conflicted?) brands like Dove.

But this viral by commercial director Jesse Rosten gets new mileage from the idea, in a toe-curlingly perfect pastiche of the beauty sector.

Thanks to adverve: for the find!

Cite Arrow via adverve
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    *I wonder if they sell this...Shopper’s Drugmart
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    Beauty is truth…...retouching is probably well understood by most consumers these days -...
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