Creativity with Purpose
3 years ago


CoffeeCompany WiFi headlines.

Holland’s largest chain of coffee shops is called CoffeCompany. They wanted to attract more students, so they installed WiFi in some of its stores near universities. The problem is, lots of students just come into the store for the WiFi but hardly look at the menu.

So CoffeeCompany decided to move the store’s menu into the WiFi menu of customers’ laptops. They periodically changed the wireless network name from the normal “CoffeeCompany” to hard-selling headlines. So as students looked for a network, they found menu lines such as “mmm….YummyMuffinsOnly1,99″

Agency: They Amsterdam, The Netherlands.

Cite Arrow via stepa
  1. ascopartwha reblogged this from adwriter
  2. saltgunlarat reblogged this from adwriter
  3. glotspiration reblogged this from preilipaul
  4. xn----ylbandbmrbccr2ax8cfbiip9g reblogged this from designtactics
  5. trampoline4w reblogged this from designtactics
  6. lisaoclock reblogged this from designtactics and added:
  7. aaaaaaba reblogged this from fuckyeahads and added:
    Didn’t really take much, huh?
  8. detektei-berlin reblogged this from parislemon
  9. t-i-s reblogged this from adwriter
  10. deki reblogged this from adwriter
  11. bwellcome reblogged this from designtactics
  12. campecha reblogged this from adwriter
  13. adwriter posted this
Powered by Tumblr Designed by:Doinwork