Using the power of branding to sell… carrots

This is a great find by the folks at redesign:related :

A co-operative of US carrot farmers has commissioned a brand and packaging agency to add “brand appeal” to baby carrots. The agency - Crispin Porter + Bogusky has come up with the wonderfully manic campaign: Baby Carrots: Eat’em Like Junk Food.

You can read the USA today article about the campaign here - and see the pack designs above this post.

While we can debate the merits of inflicting the hardcore branding practices of snack foods on an innocent vegetable, their plans to have the packs available in chilled vending machines has to be applauded.

What do you think?