February 2012
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December 2011
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November 2011
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June 2011
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May 2011
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April 2011
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WatchMIT Media Lab Identity: 40,000 permutations, one brand.
It’s rare enough that we we look at a new corporate identity with slack-jawed wonder - but this stopped us in our tracks.
To mark 25 years of innovation, MIT Media Lab commissioned former student Richard The (working at agency The Green Eyl) to create a new brand identity.
He delivered a result as clever and innovative as the client:...
Great brands will sell in any category - here's... →
We don’t often (if ever) link to an article on another agency’s blog - but this little nugget from Wolff Olins is a succinct example of how a great brand reputation can transcend the category a business operates in:
Tesco are selling used cars. Many leaders in the car industry used to think that a retailer like Tesco would never do such a thing ‘because they couldn’t live with the...
March 2011
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February 2011
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WatchPushing the (brand) envelope at the Oscars®
This is the kind of detail we pour over - on a much smaller scale! - with our work for TidyTowns, so it’s fascinating to see what goes into the design of the winners’ envelope for the Academy Awards.
Amazingly, this is the first year they’ll have a branded envelope: For security and confidentiality reasons, they’ve had to make...
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WatchIn another nod to Ireland’s current state of election branding, here’s a brief video for all parties to peruse:
Scott Thomas (aka SimpleScott) on designing the Obama Campaign.
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January 2011
11 posts
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And they're off! →
In a manner that was (sadly but predictably) neither creative nor purposeful, the Irish election has finally been called.
We had fun in the recent by-election looking at political communications, and timing who got their election posters up first.
Who will win the race to the lamp-post this time? Post your pics here!
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Update!
It looks like Frank Feighan (Fine Gael,...
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WatchStarbucks continues the trend towards stripped-down brand identities
It’s been all over the web since yesterday: Starbucks announced an evolved brand identity - with everything removed apart from their “siren” symbol.
Created by Lippincott and Starbucks own in-house design team, this follows a growing trend towards minimal consumer brand identities: From Pepsi’s new...
December 2010
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