Creativity with Purpose
2 months ago
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Can Stock Images Portray Real Women?

Sheryl Sandberg thinks they have to try harder. She’s partnering with Getty Images to curate a collection that represents women in “more empowering ways”. Could they work on a more real portrayal of men - and Europeans - while they’re at it?

(Source: nyti.ms)

1 year ago
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It may be a bit early in the season, but we couldn’t resist sharing this innovative (and festive!) tea packaging from Kresimir Miloloza.

(Source: somehowdesign)

1 year ago
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New issue of Discover Ireland in the paper this weekend…

Keep an eye out for our next collection of great holiday-at-home ideas and offers in the Irish national press this weekend… and when the weather’s this good, doesn’t a staycation sound like a brilliant idea?

You can also browse a regularly updated collection of special offers for Irish holiday accommodation on the Discover Ireland website.

1 year ago
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What’s your brand worth?
The Ford Motor Company has just regained full ownership of their brand identity, after a six year period where it was held as collateral for a loan. Want to know what kind of financing this brand asset was worth? Try $23.5 billion. Think about that next time you wonder about the value of branding…

What’s your brand worth?

The Ford Motor Company has just regained full ownership of their brand identity, after a six year period where it was held as collateral for a loan. Want to know what kind of financing this brand asset was worth? Try $23.5 billion. Think about that next time you wonder about the value of branding…

1 year ago
2 years ago
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Google and Coke partner to turn a 41 year-old jingle into reality

This campaign has been getting a lot of exposure, but it still deserves a mention: Google is “reimagining advertising” with Project Re:Brief - where they rework some classic commercials using all their web 3.0 bells and whistles.

This video shows how they created a mobile app that - literally - lets you buy the world a Coke. (One person at a time, mind you.)

Read more about the campaign here and here.

2 years ago
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New Issue of Discover Ireland Special Offers
Keep an eye out in your favourite paper this weekend for the latest issue of our regular “Special Offers” Magazine for Discover Ireland. Start planning your spring staycation!
You can read the new issue here, search the special offers site here, and follow the promotional fun and frolics on Facebook here.

New Issue of Discover Ireland Special Offers

Keep an eye out in your favourite paper this weekend for the latest issue of our regular “Special Offers” Magazine for Discover Ireland. Start planning your spring staycation!

You can read the new issue here, search the special offers site here, and follow the promotional fun and frolics on Facebook here.

2 years ago
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Jameson Dublin International Film Festival - new brand, new beginning

Our JDIFF brand emerged with some fanfare at the launch of this year’s festival last week. It’s been a thrill to work with this this great event, and the launch marked a culmination of strategic and creative work that started last summer.

Our primary goal was to ensure the festival had its own identity: Despite 10 years of success, the festival had no consistent branding, and was at risk of being subsumed by the strength of the title sponsor’s brand.

We worked with the festival’s CEO, Joanne O’Hagan, to create a strong but flexible brand that still allowed each year to have its own visual theme, and that respected the requirements of their title sponsor. Roll on the 16th of February, when the brand will get to rub shoulders with Al Pacino, Glenn Close and Mark Wahlberg - among others! 

Credit to David Mannion for the photographs

2 years ago
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Beauty is truth…

The (un)reality of retouching is probably well understood by most consumers these days - thanks to mandatory on-screen warnings and campaigns by (slightly conflicted?) brands like Dove.

But this viral by commercial director Jesse Rosten gets new mileage from the idea, in a toe-curlingly perfect pastiche of the beauty sector.

Thanks to adverve: for the find!

Cite Arrow via adverve
2 years ago
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Fold, snap, submit!

As part of our 2011 festive greetings, we’re curating a little Tumblr called Origami Santa.

Head on over to www.origamisanta.net to get your instructions, then e-mail us a photo of your hand-folded festive figure to photo@origamisanta.net and we’ll put it up.

So spread the word across the social networks - there’s nothing like a bit of home-spun arts and crafts to mark your countdown to Christmas.

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